WebRacing Peloton is a new indoor cycling group exercise programme which uses computer software to let participants compete against each other.
Existing cycling studios can use the technology by adapting its bikes and adding a WebRacing kiosk and screen.
Watching a large TV or projector screen, each rider in the class has an on-screen avatar riding in the Peloton.
They also see the other riders in the group and when the member slows down, their on-screen avatar slows down. When they speed up, the avatar surges ahead.
Riders can pass other participants on-screen and can ride in teams, as individuals or in an instructor-lead training session.
Peloton sessions are designed to appeal to roadriders during winter, spin enthusiasts and exercise bike users who need motivation.
Meanwhile, British Universities and Colleges Sport (BUCS), the governing body for UK higher education, is partnering up with WebRacing.
The partnership will allow all its studio bikes to link up online as individuals or teams, with online inter-university bike competitions planned for the future.
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